Tuesday, August 15, 2017
Shelf Merchandising Strategies
An entrepreneur and pharmacist in the Chicago area, Ted Gladson is a graduate of the University of Illinois College of Pharmacy. Over the course of his career as president of Gladson Interactive (known as Gladson), Ted Gladson has worked with retail pharmacies and other stores nationwide to improve their operations and boost their sales, specifically through shelf merchandising.
Retail store owners can enhance the customer experience and drive sales by implementing a well-planned shelf merchandising strategy. Part of a successful strategy entails the use of shelf labels. Labels should clearly identify products and include pricing and pictures of the products. This strategy not only improves customer satisfaction but also streamlines the restocking process.
Another strategy to improve shelf merchandising is to improve shelf re-stocking. Retail store owners should avoid out of stocks which lead to lost sales and customers. With inventory software, retailers can maintaining adequate merchandise levels and avoid over and under stocked shelfs and thereby maximize sales.